On January 3, 2000, the New Yorker Hotel became a franchisee of the Ramada chain. "We've put together a $30 million plan to position the Ramada brand in the mid-to upper tier of the market," says Steve Belmonte, president and chief executive of Ramada Franchise Systems Inc. a subsidiary of Parsippany, N. J. based Cendant Corp. "The New Yorker is the cornerstone of the program."
What’s Next?
Business travelers and conference attendees are increasingly placing high speed Internet and videoconferencing services on their list of must-have amenities. The New Yorker Hotel now offers high speed Internet access for guestrooms and videoconferencing for the ballrooms and meeting rooms. |
